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This domain states the following, "Audubon is engaging people in learning about and protecting birds and their habitat." We observed that the web page also stated " Browse our calendar of McHenry County Audubon events." It also stated " Wal-Mart Retention Ponds The Retention Ponds located on Wal-Mart land in McHenry have become a Birding Hotspot this year. Fundraiser for a Yellow-Headed Blackbird Call Box. UPDATE GOAL ACHIEVED! A BIG THANK YOU goes out everyone that contributed to this project! MCA Donates for Conservation!." The header had McHenry County Wildlife as the highest ranking keyword. It was followed by McHenry County Birds, McHenry County Audubon, and McHenry County Birding which isn't as ranked as highly as McHenry County Wildlife. The next words the site uses is Wings over McHenry County. McHenry County Conservation District was also included and might not be understood by search parsers.